Hitoshi Mimura – ARCH-USA

How Can New Balance + Highsnobiety + Hitoshi Mimura + Daichi Kamino + The Greatest Race = Better Marketing for Japan

Chris Burns6 years ago6 years ago08 mins

pic above from the manga ‘The Greatest Race” avaialble from New Balance How many more “+” signs do I need to drop in a title? Highsnobiety is one of the best lifestyle blogs in the business. It’s only natural that when a brand not considered by many to be a lifestyle option (except for those…

New Balance Nabs Former ASICS Advisor and Performance Running Legend Hitoshi Mimura As an Advisor

Chris Burns7 years ago7 years ago03 mins

Hitoshi Mimura is a Japanese legend in shoemaking and his detailed “13 Measurements” system of documenting the foot of an athlete has inspired the creation of countless performance footwear for athletes around the world. After working independently over the last few years M. Lab has signed an exclusive arrangement with New Balance. This places…

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