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New Balance Nabs Former ASICS Advisor and Performance Running Legend Hitoshi Mimura As an Advisor

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  Hitoshi Mimura is a Japanese legend in shoemaking and his detailed “13 Measurements” system of documenting the foot of an athlete has inspired the creation of countless performance footwear for athletes around the world. After working independently over the last few years M. Lab has signed an exclusive arrangement with New Balance. This places…

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