I wouldn’t really relate running to flying, but the saying when a runner is fast, “they’re flying,” is pretty common. Hoka takes the flight one step farther in what appears to be a whimsical marketing spot where athletes soar over cars and through parks trying to escape what looks like a cloud from Dr. Strange’s…
HY ROSARIO discusses the Anacapa and Hiking Footwear I developed a ‘not-so’ new concept marketing strategy a few years ago: Niche-Out Marketing & E.N.D.E.A.R.S© The D and E in the strategy are for Designers and Education. The reason I created the concept was to hopefully hit brands since I was having a difficult time garnering…
Above is Rachel Cargle entrepreneur, author and philanthropic innovator. The Founder and CEO of The Loveland Group – an umbrella company which houses a collection of social ventures – The Great Unlearn – a self-paced, donation based learning community, The Great Unlearn for Young Learners – an online learning space for young folks launching in 2022, and Elizabeth’s bookshop…
photo via Hoka One One The seasons are changing and with that comes the perfect morning running weather. When the fall arrives putting in a mile or two in the a.m. is much easier to do. One of the most difficult aspects of beginning a running routine is convincing people that the heat won’t hurt…
BIRKENSTOCK Kyoto Suede Leather/Birko-Flor In the final post on the distinction I’ve noticed taking place by Birkenstock, I wanted to share information on a person working behind the scenes to ensure the brand doesn’t run into any issues with claims and misrepresentations. People aren’t running in Birks. They aren’t doing deadlifts or HIIT in Birks….
ASICS shoe designers share an inside scoop on the making of the revolutionary METARIDE™ shoe. Source: Behind the Design: METARIDE™ Technical running is the one area where consumers won’t balk at the price of a shoe. Actually, that’s not true. Jordan Brand retros are casual shoes and the price ranges from 160 – 500 dollars…
Footwear developers are using motion capture technology to create more individualized running shoes Source: Are high-tech sports shoes worth the expense? – CBS News I wrote this article a while back and it seems that CBS News is finally catching up with me: http://www.arch-usa.com/insider-ties-the-misleading-hype-of-sneaker-technology/ I went into greater detail, but here is another article that is…
