As buyers reduce purchasing and default to readily available products at specialty running and mainstream sneaker stores, distribution will rear its head as the de facto cause of collapse for brands without the brand recognition to move fans into the purchase funnel. In Olympic years advertising spend increases and as bigger brands vie to keep…
A Former Inmate at San Quentin is Passing on the Life-Changing Benefits of Running (hoka.com) Hoka’s success is rooted in the brand’s support of the running community. Their unwavering assistance to specialty running stores and their Humans of Hoka blog highlights stories of overcoming incredibly difficult situations via sport. Running is a balm, but what…
Our men’s lifestyle footwear combines stylish and trendy with functional in our renowned silhouettes. Complete your look with HOKA® lifestyle shoes for men. Men’s Lifestyle & Everyday Shoes | HOKA® HOKA has been able to slowly pull off a feat that other brands have been attempting for years. The brand has shifted into streetwear by…
Erik Sowinski quickly moved out creating distance between the pack and himself. As a pacesetter, he won’t win the race. His job is creating the tempo. Watching him is like seeing a chef make the perfect plate. The chef creates the meal, lays it out to amplify the experience and then continues to create never…
Source: adidas Introduces SWITCH FWD – Fuelled by Forward Motion Technology, Designed for a Smooth Running Experience adidas has undersold its Lightstrike and Repititor cushioning systems which has been prevalent in their amazing adios and Adistar CS running shoes. While there is the idea that the innovation at the Three Stripes is lacking, the growing…
Source: Humans of HOKA: Memphis Youth Athletics In a recent post I discussed how Under Armour and ASICS have both played a major part in helping arch to assist Memphis area athletes. I was able to deliver over 80 pairs of ASICS track spikes to various schools throughout the Memphis and Shelby Country area during…
I couldn’t do justice to the coverage that HOKA shared on its own site for their sponsored athletes at the World Championships. While many of the events for their athletes were in the longer distances, it’s nice to see the smaller brands capture moments and highlight those events to share with fans of the brands….
Above is Rachel Cargle entrepreneur, author and philanthropic innovator. The Founder and CEO of The Loveland Group – an umbrella company which houses a collection of social ventures – The Great Unlearn – a self-paced, donation based learning community, The Great Unlearn for Young Learners – an online learning space for young folks launching in 2022, and Elizabeth’s bookshop…
