Jordan Brand’s Partnership with HBCU Howard University Places Potential Pressure on the Jumpman for Two Distinct Reasons
Jordan Brand Howard University Partnership — NIKE, Inc. Jordan Brand and Nike recently made a commitment to HBCU design school Pensole Lewis College. It shows that Jordan Brand has placed its money where its consumer support comes from, but in aligning with Howard, the brand may have inadvertently placed itself into an ongoing issue for…
