Will ASICS’ Deal with the IAAF Generate Gains in the Market?
The International Association of Athletics Federations has agreed to a long-term partnership with Asics Corp., according to people familiar with the matter, giving the global governing body of track and field a new outfitting sponsor after Adidas AG terminated its agreement early. PHOTO: JONATHAN MOORE/GETTY IMAGES Source: Asics Reaches Sponsorship Deal With Global Track Federation –…
