Source: NOBULL Training Shoes, Apparel, and Accessories. The positives and negatives of influencer marketing have been discussed an abundance of times on this site. In many instances Under Armour has been the brand utilized in the discussions. It’s easy to see the missteps of a brand from the outside. Hindsight is 20/20 and analysis…
With retro and lifestyle being so popular right now, it would seem that a brand like Saucony would have seen a return to prominence similar to Vans and Fila. This hasn’t been the case. The brand has seemingly abandoned that arena to focus on performance, leaving Orignals to the international market. While a brand doesn’t…
The Rock chose the right shoe for his high-energy introduction of the teams in the final game of the American football season, taking to the stage in the Cloud X. Source: Dwayne ‘The Rock’ Johnson Opens The Big Game in the Cloud X 5 Million dollars is the going rate to run an ad during…
In 2017, unlike most sneaker websites, Saucony was my top brand of the year. In my top 40 list the company held a number of spots: The Top 40 Sneakers of 2017 | #1 Saucony 5000 Bricks In 2018, however, Saucony made a decision to work with a series of influencers when the company…
The three packs, each working with the Chuck 70, launch July 20 in limited quantities. Source: Converse, Joshua Vides and Chinatown Market ComplexCon Chuck 70 Official Images That title is confusing I’m sure, but so is the fact that at least once a year, sometimes twice or three times a year, I get confused because…
Source: waffleheads Typically I have a lot to say about influencer marketing… unless I see it and it’s done right. If you’re reading this it means I either think something was not a smart play, or if you’re noticing that this post is shorter than the stuff I usually write, something was done right. Two…
Jun Takahashi brings UNDERCOVER’s distinct design sensibility to sportswear staples. Pictures via Nike and Undercover’s website. Source: Nike x UNDERCOVER Track Suit, T-Shirt and Longsleeve From 2004 to 2015 I wore either Sho-Shot or ARCH footwear. I made my own brand. In order for people to believe in what I was trying to do I…
photo via Kith.com The rise and fall of the G-Unit and S. Carter footwear from Reebok is an interesting approach to the current discussion on sponsorship and influencer marketing. In the early 2000’s before the Jordan Retro trend even began, Reebok still had some sway in the public eye. They had AI, MJ was a…
Official Saucony Site – Shop the full collection of mens Saucony Originals. Choose from a variety of styles and color waves from our complete mens Originals gallery Full disclosure, I do not and have not had access to any people within Saucony for this post. I do have a micro to macro analysis based on…
Source: Gary Vee 003 Clouds and Dirt Gary Vee remains one of the most divisive people in social media. The businessman turned Trainer of Entrepreneurs has dropped two shoes with K-Swiss. Naturally the releases haven’t been commercial, but the intent was to establish K-Swiss as a brand that represents the startup culture that is dominating…
Source: http://us.tretorn.com/index.php/andre3000/ Andre 3000 is every rapper’s favorite rapper and a lot of us who enjoy Hip-Hop music that celebrates musicality and lyrics still place OutKast as the most important duo in music history… not just Hip-Hop. From the moment Southernplayalistic dropped in ’94 (a year of classics in Hip-Hop), everyone knew OutKast was something…
Around the world there are people whose fearless self-expression and nonconformist attitudes turn heads and set trends. They’re style pioneers, making a statement with their fashion, their art and their words. They are classics. Source: All-Star Line Up Challenges You to Be YOU A strategic alliance can take a mediocre product and give it immediate…
Just when I felt that Under Armour was moving in the right direction via content creation I remember that I have been saying for the longest time that brands, like small business people, have to control their narrative. They have to understand the market and create with the consumer in mind, but they have to…
Source: Under Armour Just Signed A$AP Rocky It seems that Rihanna, Yeezy and Pharrell are driving brands towards music influencers. Actually, let me be honest. This started with Converse and punk music. The Chuck Taylor is synonymous with Rock and Roll. The shoe has stood the test of time and remains one of the most…
A few weeks ago Saucony entered the collaboration arena. Every major brand has had some collaboration. Collabs are becoming a vital part of marketing and maintaining a relationship with consumers. Marketing has always been the uncomfortable discussion for brands because it isn’t really quantifiable. It’s the old tree falling in the forest discussion. If the…
People who create social movements and push culture forward know that it doesn’t come easily. In 2016 Saucony Originals started the Originators Only project, which features a diverse group of 10 creators (also known as Originators) from the digital sneaker community. Each of these unique individuals uses sneakers Source: Originators Only Without knowing what brand…
