adidas, Yeezy and Ivy Park | Sneaker Culture Needs Nuance When Discussing the Business of Kicks
Nuance: a subtle difference in or shade of meaning, expression, or sound. Right now, sneaker culture is up in arms and screaming “I told you so” about adidas‘ recent announcement that unsold Yeezy sneakers will weigh on the brand’s 2023 revenue. The inventory will be an ongoing problem for adidas but does not carry…