Source: Kanye helps Jordan fuel growth in $1B sneaker resale business I never thought I’d see the time that a major publication utilized sneakerhead hype as a clickbait post, but this article has very little to do with Kanye and nothing to do with Jordan. As a matter of fact the article could be split…
As part of a unique Nike/Jordan collaboration, Neymar Jr. becomes the first football (soccer) athlete to feature the Jumpman on his boots. Source: Nike News – NJR x JORDAN COLLECTION I don’t know how many times I discuss marketing on this site, but it’s not enough. Nike simply knows how to connect the product to…
AIR JORDAN 1 “REVERSE SHATTERED BACKBOARD” After the first release of the Air Jordan 1 Shattered Backboard Jordan Brand has decided to drop a second version of the highly praised shoe. A lot of sneaker heads were very satisfied with the quality of materials used on the first version of the shattered backboards thus cementing…
