The Jordan x Vogue Collaboration | “Sneakerhead” Hasn’t Been Niche For a While 

Loading

Photo: Joan Smalls by @DexterNavy Source: The Making of the Jordan x Vogue Collaboration. air.jordan.com While an “okay” from Anna Wintour is verification of style and high fashion, what the AWOK (Anna Wintour Okay) means for Jordan Brand is an additional stamp of approval from the fashion world that sneakers are no longer to be avoided…

Read More
blank

As Other Brands Celebrate Signing the Next NBA Class, Jordan Brand Welcomes The Jordan Wings Class of 2018

Loading

  This fall, 26 incoming freshmen will begin their college journeys as part of the Jordan Wings Scholars family. Relaunched in 2015, the program exists to… Source: Welcoming The Jordan Wings Class of 2018. air.jordan.com I could easily dump on other brands at this moment as they provide information that fuels this website and other…

Read More
blank

Jordan Brand Spring 2018 Women’s Collection ‘Season of Her’ | Will It Hit the Mark?

Loading

The collection comes in women’s sizes 5-12. Source: Jordan Brand Reveals Spring 2018 Women’s Collection In the last two years Nike’s dominance has been disrupted. Sales have slowed and there is banter throughout the industry that adidas caused problems for Nike. In the women’s market Lululemon and even Victoria’s Secret is the culprit. I’ve been…

Read More
blank

Jordan Brand and French Basketball Federation Agree to Multi-Year Partnership

Loading

Jordan Brand will outfit the men’s and women‘s senior, 3×3 and youth teams starting this season. Source: Jordan Brand and French Basketball Federation Agree to Multi-Year Partnership As official uniform supplier, Jordan Brand will outfit the French Basketball Federation’s men’s and women‘s senior, 3×3 and youth teams. “We are delighted to be partnering with Jordan…

Read More
blank

Pay Attention, Nike Surprise Release Of The Air Jordan 11 “Win Like 82” 378037 123

Loading

Originally posted on Housakicks I shared a post yesterday elaborating a bit more about the Nike DTC ( Direct To Consumer) campaign, and if you are paying attention like my buddy Chris from ARCH says, you’ll notice that everything Nike is doing as of late is geared toward the DTC. The Air Jordan 11 “Win Like 82”…

Read More
blank

The Air Jordan 11 Midnight Navy To Release Sooner, Why?

Loading

Originally posted on Housakicks I’m no longer interested in looking at sneakers from a consumer perspective. Whether it be sneakers, electronics, household items, etc, the smart consumer must understand that these big corporations and brands actually hire psychologists to study the stimuli behind our buying habits. All this in order to find ways to generate more…

Read More