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Karhu X Universal Works ”Inversion Illusion” Collection Shows Subtle Co-Branding

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The legendary Finnish sportswear brand Karhu and British contemporary clothing company Universal Works come together for a collaborative project, part of Universal Works’ ongoing Future Friendship series. Source: KARHU X UNIVERSAL WORKS ”INVERSION ILLUSION” adidas’ celebration of their relationship with BAPE delivered a Campus sneaker co-branded with the BAPE star logo on one side of…

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Karhu Quietly & Proudly Sponsors Athletes at World Masters Athletics 2022 Tampere, Finland

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World Masters Athletics 2022 in Tampere, KARHU partnered with ATHLETA magazine to capture the exploits and stories from the participants. Portraying the spirit of the championships is a true example of ‘Every Runner’s Rights’. Source: World Masters Athletics 2022 Tampere Finland BARRY FERGUSON – UK Barry Ferguson is an 80-year-old British sprinter and hurdler. Born…

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The KARHU Mascot Pack Arrives During March Madness, Although the Brand Doesn’t Have a Team in the Race

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This March, KARHU puts the spotlight on our mascot—the legendary Finnish Sportsbear, with the introduction of the Mascot Pack. This carefully curated collection is a celebration of KARHU’s very own bear, the symbol that adorns each of our shoes and by which we are known in the world of sport and fashion. Source: THE MASCOT…

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The ALL-AROUND Pack from Karhu Captures the Brand’s Olympic Roots

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In the 1920s, Finland’s Karhu became an official equipment provider to all Olympic Games. We uncovered a 1939 catalogue photo of an actual Karhu Olympic installation, which featured athletic equipment, such as javelins and discuses, used during the decathlon. Historically named the “All-Around” Source: ALL-AROUND As the Olympics draw closer after its hiatus in 2020,…

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