Call and Response is another new series I’m creating in which I will be playing with some of my favorite tracks, in this episode I’m going to be playing Kendrick Lamar’s Alright. The past couple of weeks have been difficult to say the least, and what says we’re gonna get through this better than “We…
I continue to prove my point in discussing marketing as it relates to influencers. When I wrote an article about Saucony recently in regard to their Saucony Originators Only campaign where 10 prominent social media personalities were given a chance to design a limited release pair of kicks by Saucony, I said that it makes…
Marketing has to be more subversive and less direct. Marketing has to occur where the people are already or where they are going to be. This is why television is having a difficult time with navigating the digital arena where brands are no longer willing to pay for ads that run during television shows that…
Reebok Classics continues its collaboration with multi-platinum selling artist Kendrick Lamar with the Fall / Winter 2016 release of Lamar’s take on one of Reebok’s most iconic shoes, the Clas Source: Reebok and Kendrick Lamar Release Classic Leather for Fall/Winter 2016 Season K Dot is an emcee who realizes the importance of what he does…
