Kent Bazemore – ARCH-USA

To Rebuild Under Armour The Brand Should Be Telling the Story of Kent Bazemore

Chris Burns7 years ago7 years ago08 mins

I really should be writing that Under Armour has at its disposal a host of incredible stories about the athletes they sponsor. My biggest issue with UA is that they seem to lack direction in marketing and they overlook what they have in house to build brand awareness. Under Armour has all of the…

Why Under Armour Needs to Diversify Its NBA Roster ASAP

Chris Burns8 years ago7 years ago48 mins

Learn about Under Armour’s ever-growing roster of sponsored & endorsed athletes & teams. With elite talent from every sport, we’re just getting started! Source: Under Armour Athlete & Team Roster | US Under Armour is going through a bit of an identity crisis and it’s created by a lack of confidence by designers and a poorly…

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