Will the Cityverse Casual Sneaker for Men Remove the Lululemon Advantage?

Loading

https://shop.lululemon.com/story/footwear Lululemon is launching two new sneakers, one designed for men.  Fans of the brand will have to download their app to get a first shot at nabbing the upcoming Cityverse casual sneaker landing on February 6th. The Women’s Beyondfeel arrives in March. The Cityverse is Lulu’s first foray into men’s casual footwear, but is…

Read More
blank

An Unlikely Entrance in the Back-to-School Market

Loading

Uniforms, no uniforms, that’s the major contemplation by parents preparing for back-to-school. The immediate consideration when BTS is uttered, after K-Pop, is always elementary, middle and high school, but no one really considers college. Is the eighteen to twenty-something market a forgone conclusion? Pursuing an associate degree or bachelor’s degree is an expensive and time-consuming…

Read More
blank

lululemon | Beautifully Savage: Joe Buckner, York Athletics and the Lost Art of Authentic Marketing

Loading

The amazing thing about researching and enjoying the work you do around sneakers is when you locate a story that has connective fibers. Yesterday I wrote about York Athletics’ under-utilization of YouTube: When Brands Underutilize Platforms, How Do You Get the Message? York Athletics In that article, I discovered Joe Buckner. I took a second…

Read More