Marie Odinot, the Nike Footwear Designer who developed the upper of the Air Max 270, the first 100-percent lifestyle Nike Air shoe, shares four details behind the design. Source: Breaking Down The Air Max 270 Upper Nike just launched a breakdown of the upper of the Air Max 270. The shoe is the first sneaker…
I was reading a post and a series of tweets from a prominent sneaker analyst (Matt Powell of NPD Group) who stated that the sneaker industry is suffering from too much information about releases being available. The analyst also stated that the scarcity model is the reason why sneaker retail was once so dominant. The…
Matt Powell is the sage of the sneaker industry. The amount of data the NPD Group accumulates is the primary source of information for news reporters around the world when it comes to footwear sales in the U.S. Over the years Powell has utilized his platform to disseminate information on the rankings and growth of…
Source: Talk of Nike selling directly on Amazon – Amazon.com, Inc. (NASDAQ:AMZN) | Seeking Alpha This morning Seeking Alpha analyst Clark Schultz posted that Nike might be looking to sell on Amazon. My immediate response was “Hell No.” My secondary response was, “Nah son!” My final response was that I’m very rarely wrong and when…
Port Washington, NY (PRWEB) January 30, 2017 The U.S. athletic footwear industry grew by 3 percent in 2016*, generating $17.5 billion, according to global information company The NPD Group. Unit Source: U.S. Athletic Footwear Industry Grows 3 Percent to $17.5 Billion in 20 The NPD Group collects the POS data from retail outlets to compile…
Sneaker companies must distinguish the winners from the losers, and stay ahead of quickly changing fashion trends. Source: Why Michael Jordan Still Dominates The Basketball Shoe Market NPD’s Sneaker Guru shares some great insider info on how the basketball market works in this Forbes interview. Very cool stuff especially the insight that New York makes…
Crafting the latest trends in global footwear used to be the pride of U.S. shoe industry workers, but most of those jobs left long ago for Asia. Now, the American sneaker factory could be coming back — with robots doing most of the work. Source: Is sneaker production making a return run to the US?…
Most of the information regarding sneaker sales on this site comes from Matt Powell when I’m not using my own research, or my shop as a microcosm of the market. In his article Sneakernomics Matt Powell had to triangulate the numbers based on Campless data (now StockX) to account for the number of sneakers sold in…
I’m taking the time to break down an analysis of the 2016 3rd Quarter sales over the next few days. This is part 1 based on the NPD Groups US Athletic Footwear Sales. In sneakerhead circles we usually only address the next release or what shoe will be the hottest release. If we are going…
Source: Under Armour Reports Third Quarter Net Revenues Growth Of 22%; Reiterates Full Year Net Revenues Over the last few months I’ve been writing a number of articles discussing various factors that have seen the stock price of UA declining. In this mornings 3rd Quarter report UA rattled off an impressive amount of accomplishments,…
