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Under Armour Basketball Supports Memphis Youth Basketball, 901Prepscoop, Building Block Mentorship Group and Swish Athletics

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I recently wrote that Under Armour lost out on coveted number one WNBA draft pick Aliyah Boston. I explained that adidas nabbing the former Under Armour NIL athlete was an incredible storytelling opportunity for adidas. What I didn’t explain was why Under Armour didn’t really lose. Basketball sneakers are no longer the cash cows they…

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Buried Inside of Merrell Are 5 Trail Sneakers Waiting to be Discovered by Gorpcore and Utilitarian Stylists

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This image above is a concept website page I created for this post based on a concept called City Hiking. I built the splash page to show how Merrell could create a subsite for this category. I browsed their regular site (https://www.merrell.com/) and found 5 styles that could crossover into the utilitarian fashion scene. I…

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Kickstarter Update: The Arrival

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I finally was able to begin breaking open boxes to make sure the counts were okay and that the shoes will be checked thoroughly to make sure they are good enough quality to feel comfortable competing with the big boys. I won’t talk very long here. I’m going to drop a few pictures just to…

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