New Balance and Under Armour, via Niche Sports, Crush the Social Media Marketing Algorithm but John Cena and Birks Steal the Show

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This could easily be a post about how Nike also generated a considerable amount of coverage, but to do so the information would derive across a number of athletes at different moments. Instead, this post sits squarely on the shoulders of three events: DAZN’s Anthony Joshua vs Francis Ngannou and the NCAA 2024 Indoor Track…

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$10M New Balance Continues to Build on the Initial $5M | Institute for Innovative Leadership in Sport at UMass Boston

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  Source: $10M New Balance Donation Establishes the Institute for Innovative Leadership in Sport at UMass Boston While 2023 in sneaker culture wraps up with beefs and complaints about the top sneakers of the year, brands committed to the work of improving communities quietly continue to do so with real dollars and support. In 2018…

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Why Are Black Women Hoopers Failing to Get Signature Basketball Sneakers?

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Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…

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New Balance Ramps Up Reshoring with Skowhegan Factory Expansion Groundbreaking in Maine

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Source: New Balance Skowhegan Factory Expansion Groundbreaking Celebrates Company’s Commitment to U.S. Manufacturing and Maine Reshoring is an extremely important aspect of reducing the carbon footprint of sneaker brands. It’s also one of the most overlooked and under-discussed aspects. This is because the production of footwear in the U.S. is almost taboo. Brands have conditioned…

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Nike’s Sponsorship of The Armory Foundation Brings the Battle for Running to the East Coast

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  (pics from Armory Track) The story from Armory Track’s website reads like any other sponsorship deal: ArmoryTrack.org – News – The Armory Foundation And Nike Partner To Enhance And Expand Opportunities For Youth To Engage In Running, Track & Field THE ARMORY FOUNDATION AND NIKE PARTNER TO ENHANCE AND EXPAND OPPORTUNITIES FOR YOUTH TO…

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Coco Gauff and New Balance Look Towards Legacy with Contract Extension and New CG1

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Source: Coco Gauff Signs Extension Contract with Longtime Sponsor New Balance  The importance of New Balance’s signature sneaker with Coco Guaff is immeasurable, although it won’t show up in the sales column. This signature sneaker and the contract extension shows a dedication to women in sports.  In a recent post on Saysh, Allyson Felix’s footwear…

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New Balance Lands the Last Dunk Contest Winner Who Lit Up All-Star Weekend | Zach Lavine Dons NB

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Source: NEW BALANCE SIGNS TWO-TIME NBA ALL-STAR ZACH LAVINE The only sneaker Zach highlighted during his time with adidas was the Next Level (I refuse to spell it the way they spelled it right now). The sneaker introduced adidas’ new cushioning system Lightstrike. The shoe didn’t sell. During Zach’s time with adidas the company seemed…

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How a Precedent Contributes to a New Lawsuit for Made in The USA by New Balance 

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New Balance sneakers marketed as Made in USA may have up to 30 percent of its parts made in China and abroad. (Reference 1) On 12/20/2021 Cristostomo filed a Property – Personal Property Fraud lawsuit against New Balance Athletics, Inc. This case was filed in U.S. District Courts, Massachusetts District. The case status is Pending – Other Pending….

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New Balance x Coco Gauff’s First Collection Seems to be Missing Parts of the Sales Strategy

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Source: NEW BALANCE AND COCO GAUFF REVEAL THE TENNIS STAR’S FIRST COLLECTION New Balance continues to roll out collabs utilizing their athletes and celebrating their endorsement of teams. It’s a page from the classic marketing textbook for sneaker companies. That isn’t what’s important here. What is important is how New Balance is balancing their relationships…

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The Renewal Workshop x New Balance | Another Circular Movement from NB

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Source: The Renewal Workshop Teams Up with New Balance to launch New Balance Renewed Through The Renewal Workshop’s proprietary six-stage, zero-waste process, garments are sorted, graded, thoroughly cleaned, repaired to like-new standards, inspected, and verified to joint quality standards before being given a Renewal Workshop certification and becoming ready for sale through TRW’s website. Each item’s…

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3 Sneaker Short Films You Should Watch from Reebok, K-Swiss and New Balance

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While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary…

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