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As Brands Dive Into the CO2 Producing NFT Marketplace, On-Running Converts Carbon Emissions into Running Shoes

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Announcing CleanCloud™ – a new high-performance foam for running shoes, created using carbon emissions as a raw material. Source: Turning carbon emissions into running shoes CleanCloud™ is the next big step on our journey towards decoupling On’s growth from our carbon emissions. It follows the introduction of Cyclon, which offers fully recyclable performance running products via…

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adidas Enters the Metaverse and Kicks Off a Race to Erase their Amazing Work on Sustainability with an Ironic Video

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TODAY, WE ARE MARKING OUR INTENT FOR WEB3 WITH INTO THE METAVERSE: AN EXCLUSIVE NFT DROP OF DIGITAL AND PHYSICAL PRODUCTS. Erika Wykes-Sneyd – VP of Brand Communications, adidas Originals: Source: INTO THE METAVERSE: HOW WE GOT HERE AND WHERE WE ARE HEADED Unfortunately, the prices for NFTs aren’t the only thing that’s huge: They…

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