Nike Consumer Direct Acceleration

Susquehanna’s Sam Poser Delivers Death Knell for Several Retail Chains as Nike’s CDA Sprints Forward

Chris Burns19 mins

Loading

Discover Susquehanna, a global quantitative trading firm built on a rigorous, analytical foundation in financial markets. https://sig.com One of the many issues in the sneaker industry is where information comes from. When a company captures point of sales data, that information derives from previous quarters and attempts to tell the story of retail in real…

Read More
blank

From Consumer Direct Offense to Consumer Direct Acceleration | Could Nike Become a More Sustainable Business?

Chris Burns06 mins

Loading

The leadership changes, combined with a strategic alignment of NIKE’s operating model against the CDA, will create even greater focus and agility that will be enabled by a nimbler, flatter organization in service of consumers. Source: Nike Senior Leadership Changes Consumer Direct Acceleration I’m writing this post for two reasons: Matt Kish of the Portland…

Read More