Originally posted on Housakicks For those who aren’t aware of it, Nike’s investor day was yesterday, Wednesday October 26th and my good friend Chris from ARCH wrote an extensive report about it, you can read it in the article below. I know you guys have probably heard me mention the Nike DTC ( Direct To Consumer ) campaign…
Originally posted on Housakicks This post stems from a conversation I had earlier this morning with my good friend Tango; I was a bit disturbed by the lack of common sense a few analysts displayed in the last couple of weeks as it pertains to Nike’s recent moves. The latest was the 40% flash sale which…
Originally posted on Housakicks I was on my way to pick up a few sneakers I oversold on my website earlier this morning and decided to do a bit of a scavenger hunt; what intrigued me the most about the hunt were my findings at the Clarksburg Adidas outlet store in Montgomery County, Maryland. As I…
Originally posted on Housakicks Nike’s relationship with its longtime distribution channels might be coming to an end, and very soon. The DTC ( Direct To Consumer) push is definitely the brand’s top priority. There are red flags everywhere indicating that Nike is no longer content with the “wholesale” aspect of running its business. I was just…
Originally posted on Housakicks I’m so glad that I was led to check how well the Air Jordan XXXII performed sales wise this morning. Last week, NPD’s Matt Powell opened a can of worms when He said that Adidas had surpassed Jordan as the #2 selling brandnationwide. There is some truth to his statement but not the…
