Dope S–t I Like: Inside Tokyo’s New NikeLab MA5
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1. Source: Nike News – Inside Tokyo’s New NikeLab MA5 One of the coolest aspects of sneaker culture is the layout of stores. Merchandising goes hand in hand with the promotion and marketing of footwear and apparel. Nike’s approach combines the aesthetics of an upscale architecture…