Check out Tracksmith’s NIL Video: https://www.youtube.com/watch?v=gEiTtRBiDS4 Tracksmith took their Varsity Club NIL collegiate athletes to the Paris Olympics and then gave them the chance to experience life as a professional athlete. It’s one of the best marketing strategies I’ve seen around NIL. The question is does this work or is it simply meant to keep…
In part one of this series, I discuss the three signature sneakers currently in the WNBA: Breanna Stewart has the Puma Stewie Sabrina Ionescu has the Nike Sabrina Elena Delle Donne has the Nike Air Deldon I took the time to give stats on the racial breakdown of the leagues and eventually landed on the…
Wolverine How do you measure what is basically a qualitative metric in NIL? Often a collegiate athlete is marketing what I’ve labeled DJ Quik dope. In the classic track by the legendary West Coast emcee he rapped, “they don’t sell dope it sells itself/While they kickback and just collect the wealth.” Consider the biggest NIL…
Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur Source: World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas Stanford is undoubtedly a Nike endorsed…
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…
