adidas is almost done with the recovery from the YZY debacle which has been extremely problematic for the brand in the U.S. There is not a reason to rehash how the billion-dollar partnership skewed how the brand operated in America. There is not a reason to bring up how the Fear of God partnership has…
The World Championships were amazing this season as the USA dominated the medal count. Stories of redemption, heartbreak and amazing accomplishments pushed viewership on the NBC Sports YouTube digital platform to groundbreaking levels lending credence to recent comments by Noah Lyles about why Track and Field is truly representative of the world and the…
The compressed timeline for track and field due to Covid pushing the Olympics back a year in 2020 has created an increase of attention to the sport. In the U.S., however, it seems the increased interest is overlooked. This is primarily because of the adjustment in how sports are viewed. As more people cut the…
adidas has to find the connection between Germany and the U.S. It always seems that there is a disconnect in where the brand is, where they are headed and how they are going to get there. Not to bring up terminated relationships, but the Three Stripes gets discussed more for Yeezy and Fear of God,…
adidas sponsored Noah Lyles takes home the Diamond League 200m trophy by smashing a record held by the once incomparable Usain Bolt. Bolt’s dominance has been a measuring stick for all sprinters and while he’s been retired for years, his shadow hangs over every event. The only thing capable of shining a light to remove…
Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…
