As athletes continue to return to competition, we are celebrating sport this summer with our biggest multi-sport assortment of performance footwear to date. With the celebration of all sports, all tea Source: CELEBRATING THE SUMMER OF SPORTING COMPETITION WITH PERFORMANCE FOOTWEAR DESIGNED TO INCLUDE ALL SPORTS, TEAMS, AND ATHLETES The Olympics offer a moment for every brand…
In the 1920s, Finland’s Karhu became an official equipment provider to all Olympic Games. We uncovered a 1939 catalogue photo of an actual Karhu Olympic installation, which featured athletic equipment, such as javelins and discuses, used during the decathlon. Historically named the “All-Around” Source: ALL-AROUND As the Olympics draw closer after its hiatus in 2020,…
Times may change but dreams never waver. We support and understand the decision made now, so we can come back stronger later. Keep the torch burning. We’ll see you in 2021. Source: READY FOR SPORT: WHAT’S ONE MORE When I developed Niche Out as a concept it was to sit down with brands to move…
Source: 16 USA Volleyball & Olympic Hopeful Athletes Join the adidas Family (Paige Tapp pictured) The information in regard to this signing is extensive so I won’t try to copy and paste it below. Use the source link above to read quotes from the athletes and information regarding footwear and apparel programs being designed and…
Source: NEW BALANCE SIGNS AMERICAN MIDDLE DISTANCE CHAMPION BORIS BERIAN Click the source link above for a more detailed report on Boris Berian signing with New Balance. A week ago I posted that Nike had dropped its lawsuit against the Olympic hopeful. Click here to read that post. I thought that Boris had already been…
Nike Inc. said Thursday it was dropping its breach of contract lawsuit against Olympic running prospect Boris Berian, a case that had sparked tensions within the running world. Source: Nike Drops Lawsuit Against Olympic Hopeful Boris Berian There is a word that has become synonymous with bandwagon, or in Hip-Hop, D–kriding, and that word is…
The Nike Air Zoom All Out pairs a Flyknit upper, featuring Flywire cables and a mid-height collar, with the company’s largest visible Zoom Air bag to date. Source: Full Speed Ahead This is a great discussion on a new Nike shoe. Nike is first and foremost a running shoe company. When the company started in…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate My small fitness company can only aspire to make some of the cool “packs” of the bigger brands. Asics has a great brand when it comes to athletics and casual footwear and this…
