A few weeks ago Saucony entered the collaboration arena. Every major brand has had some collaboration. Collabs are becoming a vital part of marketing and maintaining a relationship with consumers. Marketing has always been the uncomfortable discussion for brands because it isn’t really quantifiable. It’s the old tree falling in the forest discussion. If the…
People who create social movements and push culture forward know that it doesn’t come easily. In 2016 Saucony Originals started the Originators Only project, which features a diverse group of 10 creators (also known as Originators) from the digital sneaker community. Each of these unique individuals uses sneakers Source: Originators Only Without knowing what brand…
DeAngelo LaNarde a.k.a @TonyD2Wild Source: Originators Only In continuously looking for content that establishes my goal in helping sneaker lovers go from consumers to owners, I keep finding this great info. One of the things on my list of top 10 things to do to go from Buyer to Boss is marketing. Another is creating…
