Puma Breaks the 4.8 Billion Dollar Mark for the First Time in 2017
Puma’s success was not surprising and remains the one commercial success that can be directly linked to the power of an influencer. Rihanna continued to propel the women’s division for Puma to strong numbers on the strength of her Fenty line which shifted interest in the brand throughout all footwear models for women’s Puma. Soccer…