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Kerby Jean-Raymond is Leaving Reebok Which Worries Me Even with the Foot Locker Announcement

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The sportswear megabrand appointed the designer as global creative director in September 2020. Photo from Cratemaster under Kerby Jean-Raymond’s direction. Source: Pyer Moss Founder Kerby Jean-Raymond Departs Reebok Less than a year ago I celebrated the beautiful imagery and marketing coming from Reebok. As I celebrated, I also realized that adidas was possibly putting lipstick…

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Justin Mensinger Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET!

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Justin is doing an Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET! We’ll talk about the collection, the BOKS organization benefiting from the auction, and what it all means to Justin. Charitybuzz: Boks Kids I recently finished “The Hype” on HBO Max. The streetwear competition sponsored by StockX, set up…

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The Reebok vs. Prince Collaboration Captures Heritage and Offers Retailers an Option

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Source: Reebok vs. Prince Announce New Collaboration Many of the moves Reebok has been launching in the last few months, seem to have been made without the restraints of adidas. The company has smartly crafted their collaborative efforts and their in-line product to do something critical to their success. What’s critical? Chipping into the market…

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Reebok x Bodega Collaboration featuring the Club C Legacy | A Branch in Reebok’s Multiverse of Recreation

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Source: Reebok x Bodega Announce Newest Collaboration featuring a Club C Legacy Refresh FDRA’s Andy Polk hit me with an incredible article on Reebok’s history and the impending sale of the brand by adidas. The read was long, but it’s critical in understanding, from a professional position, what happened to Reebok throughout the years. While…

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3 Sneaker Short Films You Should Watch from Reebok, K-Swiss and New Balance

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While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary…

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Reebok “Energy Return” and Instapump Fury Boost Reigniting Old Tech For the Next Movement

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Source: Reebok x Chromat: Chromat Spotlights Reebok’s New “Energy Return” Sole at New York Fashion Week There aren’t any pictures here of the Instapump Fury Boost. Right now Reebok has a landing page to be notified of the extremely limited model when it arrives. The Instapump Fury Boost™ “Prototype” will be available exclusively at atmosCon…

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