Why is Cristiano Ronaldo’s Social Media Presence Worth 1 Billion to Nike?
The Real Madrid star has generated nearly $500 million in media value for Nike so far this year through mentions, photos and videos on his vast social media network which reaches 249 million fans. (AP Photo/Francisco Seco) Source: Why Cristiano Ronaldo’s $1 Billion Nike Deal May Be A Bargain For Sportswear Giant A few weeks ago…
