In the Field: Sabrina Ionescu Takes Over Nike SoHo Amid WNBA Playoff Buzz
With WNBA playoff fever in full swing, I had to get In the Field to check out Nike’s Sabrina Ionescu launch at their five-story SoHo store. Ionescu, one of the game’s most promising players, presents a massive opportunity for the brand. I was curious to check out Nike’s creative strategy for this key launch. Check…
