SeaVees Keeps it Cali with the Expo Sneaker
Source: Introducing: The Expo Sneaker (seavees.com) 1984 laid the groundwork for the sneaker battles that took shape over the next 30 years. It was an Olympic year. Sneaker brands were battling to sponsor the event because it was being held in Los Angeles. What happened during that year with Nike, an upstart company backing some…