Since signing with New Balance in 2018 at the age of 14 Coco Gauff has broken many firsts Source: Coco Gauff Without Althea there would be no Venus and Serena. Without Venus and Serena there would be no Coco Gauff. Without Black women fighting to compete in a sport traditionally built for higher income families…
Nike allowed Kanye to walk. Drake is Nike’s entertainer partnership, but the product from Nocta is a drop in the bucket against Nike’s willingness to spend up to 8 billion dollars a year in endorsements and sponsorships of athletic events and athletes. Nike understands seeding and product placement, but nothing ever rivals Nike’s sponsorship of…
It’s never advisable to try and take on a giant at the height of its powers. The goal is to chip away at the giant via small attacks. Nike pulled off one of the biggest ad campaigns in history with the launch of Just Do It on the back of Colin Kaepernick’s protest. This…
“Until We All Win” shares Serena’s belief that “there is no wrong way to be a woman.” Source: Serena Williams Celebrates the Glorious Diversity of Women in New Nike Film This is a Nike film. This should be every brands’ film. Every brand has a roster of women athletes and short inspiring vignettes should be…
Buy Now: Women’s NikeCourt Flare AJ1 ‘Black & Varsity Red’ First let’s get rid of a few misconceptions that may pop up: The Nike Yeezy was based on Andre Agassi’s tennis shoe. The Stan Smith is a tennis shoe. The all white classic K-Swiss is a tennis shoe. Before anyone says that people don’t wear…
In celebration of Williams’ history-making 23rd major title, NikeCourt and Jordan Brand present two color versions of the exclusive women’s NikeCourt Flare. Source: Nike and Jordan Brand Celebrate Serena’s #23 VICTORY I wrote this a few days ago: Why In The Hell Doesn’t Serena Have a Signature Shoe? Serena is the greatest athlete of all…
Serena Williams in the Nike Court Flare designed for her. Paul George has a signature shoe. Paul George… I initially thought this was a good move by Nike, and I still think it’s okay, but I was reminded by someone on Twitter that there were only three women with signature shoes. I only knew of Sheryl…
