Source: Lady Vans Source: Sloane Stephens in Aqua Catering to one demographic in two unique ways, which one works? Is a comparison unnecessary when the goal is to capture the diversity of a particular segment? Women have long been overlooked by brands, but in the last two years there have been more activations for…
pic via ABC News Source: No need to worry about Sloane Stephens … yet I recently wrote that Under Armour should not have let Sloane walk. I felt that an endorsement of her was a shot in the right direction in building rapport with a critical audience of growing women athletes, black women. Sloane…
Tennis champion Sloane Stephens, long with Under Armour, signs with Nike (Sergei Grits / AP picture) Source: Tennis champion Sloane Stephens, long with Under Armour, signs with Nike I’m beating a dead horse. Just after I wrote my analysis on Under Armour yesterday with a bit of hope although I stated clearly that UA had not…
Stephens, 24 and ranked 83rd, won her first Grand Slam championship with a 6-3, 6-0 victory against Keys, her American contemporary. Peter Foley/European Pressphoto Agency Source: Sloane Stephens Beats Madison Keys to Claim U.S. Open Title After every sporting event, however niche it may seem, I find myself writing the same post about the speed of…
