The arch Podcast – Episode 1: Sean Williams Talks About Sneaker Culture and SSCA

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World renowned DJ, music producer and composer Ali Shaheed Muhammad (A Tribe Called Quest / Lucy Pearl /Midnight Hour), along with DeJongh “Dee” Wells and Sean Williams of Obsessive Sneaker Disorder (OSD) have partnered with the well respected charitable organization Heeling Soles 501(c)(3) to open the SOLEcial Studies CommUNITY Academy (SSCA) in the DUMBO section…

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In-Store Visit Series: Neither Brands or Retailers Are Doing Their Part to Prevent Falling Off

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Go bold or go home. The Shaq signature shoe design from 1996 returns with its original colors and details. The iconic shoes feature a synthetic leather upper and lightweight cushioning for all-day comfort. Source: Reebok Shaqnosis Basketball Shoes – Black | Reebok US The Shaqnosis was dropped silently  this month. The last time the shoe…

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The New York Times Delivers an Article Perfectly Explaining Why Brands Are Going Back to the NBA

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An insurgency against the traditional basketball shoe powers is underfoot as companies like Puma, New Balance and Under Armour compete for a share of N.B.A. culture. (photo via Puma) Source: Why N.B.A. Stars Are Trading In Their Nikes The newspaper industry is at a disadvantage when discussing the sneaker business. The only person who appears…

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ASICSTIGER x Disney | New Balance x Disney | Vans x Disney… Damn Disney

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Source: ASICSTIGER x Disney | ASICS Tiger United States https://www.vans.com/shop/disney-and-vans https://www.newbalance.com/minnie-collection/ Alright, I understand that Disney is thoroughly integrated into the landscape of Americana. I also realize that Disney is powerful enough to control the television, film and sports landscape in a way that has allowed the brand to even move into the streaming category….

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Guilty Verdicts In NCAA Basketball Pay to Play Won’t Hurt adidas Basketball | They’ve Done That On Their Own

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Former Adidas exec James Gatto, Merl Code and Christian Dawkins were found guilty of paying high-profile basketball recruits to attend Kansas, Louisville and NC State. Source: Guilty verdicts in college hoops pay-for-play trial There are very good articles written by actual reporters on the trial that completed yesterday. The link above explains in greater detail…

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ASICS Onitsuka Tiger Recognizes Last Year’s Mistake and Leans Heavy Into Fashion

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Source: Onitsuka Tiger Spring Summer 2018 Brand Campaign. https://www.onitsukatiger.com/us/en-us/ss-2018 ASICS is a performance brand. At the core of Nike is Onitsuka Tiger from which Nike and ASICS was born. I know it seems odd to make this statement, but I’m establishing that the performance brands of ASICS and Nike had at their creation Onitsuka Tiger…

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The World’s First Yeezy Custom Training Course Courtesy Of The Shoe Surgeon | December 1-3

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Originally posted on Housakicks Dominic “The Shoe Surgeon” Chambrone’s striking customs have been featured on nearly every sneaker forum/site worldwide, and rightfully so because he has mastered his craft. His latest project, the eBay X Air Jordan 1 is a testament of his attention to details. If you are a customizer and you want to improve…

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Asics Launches fuzeX Rush and GEL-QUANTUM 360 KNIT with LA Media showcase

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#run4adventure “Combining physical fitness and street smarts, ‘The Big Chase’ event was an interactive urban adventure run that put participants in the role of old-school L.A. detectives. The story took the budding detectives through the streets in hot pursuit of a mysterious stranger, overcoming obstacles and unraveling clues on a high-octane chase through downtown L.A….

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