Humanrace Samba Tones By Pharrell | adidas US The Samba, Gazelle and other styles by adidas have seen a resurgence in interest due to social media trends. It’s an important moment for adidas as they adjust to life post Kanye. While Yeezy’s removal from the adi ecosystem is more important to the North American market,…
Under Armour ‘The Ultimate Team Talk’ – AI speech generation (hedgehoglab.com) adidas has a grip on the UK soccer scene and the revival of Terrace fashion gives the brand an advantage over every sportswear competitor in the region. This advantage is expanding into sales globally as the Samba and Gazelle, both classic futbol sneakers, are…
In the UK adidas is king and Nike is in chase down mode. If a brand can grow in the UK, they could pull fans from Jamaica and the Islands, back to surrounding areas in Europe. The UK is a vital cog in the growth of sportswear brands, and New Balance, with longstanding roots in…
Source: AS Roma joins New Balance Last week I discussed Nike’s acquisition of Datalogue: Nike Continues its Acquisition of Tech to Advance CDA with Data Integration Company Datalogue While this isn’t exactly a similar tech move by NB, it does show how brands are finding new ways to engage a diverse marketplace, but as a…
Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology Source: The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR I made the difficult decision to tie my predictions for brands to new concepts being…
Source: A whole new way of shopping: PUMA’s unique digital experience launched in Sydney – PUMA CATch up Most of the writing I do here on the site revolves around the U.S. market. I haven’t visited other countries in a while and I definitely need a passport since I’m not military anymore, lol. The beauty…
Source: PUMA’S USAIN BOLT TRAINS WITH BORUSSIA Usain Bolt is ‘officially’ retired from track & field. The fastest man in the world is now preparing for his next stage and it seems that he wants to shift into professional soccer. There is very little precedent for a shift from one sport into what many consider…
Source: PUMA AND AC MILAN ANNOUNCE LONG-TERM PARTNERSHIP As Puma continues to build the narrative behind their soccer boots with new technology and apparel, the brand is preparing for the World Cup and for League play by not only signing countries, but grabbing one of the premier soccer franchises in AC Milan. While this does…
Source: PUMA FOOTBALL HIT NEW LEVELS IN LONDON WITH THE LAUNCH OF THE PUMA FUTURE 18.1 In the same manner that adidas disrupted the North American market, Puma is continuing to perform beyond expectations in the UK and Europe. They’ve used a “glitch” like campaign in preparing for the upcoming World Cup (The US didn’t…
Source: adidas TO CREATE A PINNACLE BASKETBALL CULTURE EXPERIENCE at 747 WAREHOUSE STREET IN LOS ANGELES Anyone with eyes knows that Nike now owns the NBA. The Swoosh is so dominant in images that other brands have to rely on sneaker sites to deliver information on any basketball style they are releasing. As a matter…
Pogba doesn’t really register on the North American radar as an influencer, but for adidas he captures an element of creativity that models everything the brand is looking to represent. The explosive Manchester United midfielder is launching the second PP collection with the Three Stripes. The apparel will be limited of course, but in…
Ribbon Cutting Ceremony of the First 10 Soccer Fields as part of NYC Soccer Initiative Source: adidas NEWS STREAM : Ribbon Cutting Ceremony of the First 10 Soccer Fields as part of NYC Soccer Initiative I could have easily made this a post about adidas only. I didn’t need to create a comparison to Puma,…
Three young, passionate footballers and social media experts from London are the faces of adidas Football’s latest innovation, called “GLITCH”. Source: Meet the London Players who Co-Create, Launch and Endorse a Football Revolution The guys above aren’t professional soccer players. They are just regular guys who adidas reached out to generate the GLITCH soccer boot….
The cracks are showing. Source: The Sports Bubble Has Already Burst | The Big Lead I wrote an article at the beginning of the NBA season that explained how I thought the NBA could help repair the basketball shoe sales arena. Although analysts have been stating over and over that basketball will not be coming…
Source: adidas NEWS STREAM : Paul Pogba Was Born To Create I was really excited to see adidas make an appearance in Primetime marketing after the US Presidential 2nd debate, I don’t expect adidas to remain a player on television marketing. I expect adidas to dive directly into maintaining its strong presence in the digital,…
The long-term agreement will see Nike become the official kit supplier beginning with the 2017/18 season. Source: Nike News – Chelsea and Nike Announce Long-Term Partnership The demise of Nike’s dominance remains a story that generates headlines but in reality that push by adidas has been interrupted in a big way. On the global market…
