ASICS’ Novak Djokovic Nabs Wimbledon as the Brand Launches Solution Speed™ FF Tennis Footwear | Niche-Out™ Marketing Opportunities

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ASICS has been one of my favorite brands this season. Via a number of performance related concepts the brand has positioned itself as one of the best athlete centered companies in the sneaker landscape. In tennis they’ve made history in signing their first Chinese woman athlete in Zhang Shuai, and their Mental Training Track raised…

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