Source: These connected shoes could help you run faster, smarter and more safely At CES2017 this year the bigger brands jumped in a puddle that Nike dried off from three years ago. A few years ago Nike+ had the bright idea to incorporate tech into their basketball line. In 2012 Nike laced LeBron James up with…
The better a brand knows its customers, the more it can tailor its products and communication to create brand loyalty. Source: RackspaceVoice: Why Sports Apparel Brands Are Becoming Tech Companies For the record, all companies must become tech companies. My addition to the title of the article is about wearable tech. Nike has always been…
Source: Adidas Retakes No. 2 Sports Brand Position From Under Armour Under Armour isn’t even in the top 5 anymore! From the sneakerhead perspective, Under Armour’s drop was something they saw coming… at least that’s what your sneakerhead friends will tell you. However, it takes a bit more of an understanding of the business to make this…
