Sneaker Shopping from Complex is a perfect representation of how sneaker culture is less about the discovery and love of kicks and all about the ease of acquisition afforded by wealth. While younger fans of sneakers love the show, seeing famous people purchasing “grails” is aspirational for younger people, old heads shake their head at…
Curry Brand, Powered by Under Armour, Aims to Reach 100K Youth Athletes Globally by 2025. Source: STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO CHANGE THE GAME FOR GOOD I typically wouldn’t start this with what could be perceived as a negative, but as an outsider looking in, the logo above ain’t…
Source: Stephen Curry and Under Armour Debut Range Unlimited Golf Collection in Shenzhen, China Wipeout led to American Ninja Warrior which led to the Ultimate Beastmaster on Netflix which has led to Steph Curry’s ‘Holey Moley‘? Okay run that back with video: Alright, I just dug myself a hole in this post, which is…
