Complex’s Sneaker Shopping with Stephen Curry Shows the Problematic Commodification of Sneaker Culture

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Sneaker Shopping from Complex is a perfect representation of how sneaker culture is less about the discovery and love of kicks and all about the ease of acquisition afforded by wealth. While younger fans of sneakers love the show, seeing famous people purchasing “grails” is aspirational for younger people, old heads shake their head at…

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5 Reasons Why Stephen Curry & Under Armour Launching Standalone “Curry Brand” is the Most Important Venture in UA’s History

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Curry Brand, Powered by Under Armour, Aims to Reach 100K Youth Athletes Globally by 2025. Source: STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO CHANGE THE GAME FOR GOOD I typically wouldn’t start this with what could be perceived as a negative, but as an outsider looking in, the logo above ain’t…

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