Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I have a long history of being both too soon and underfunded. Either situation can kill you and often those two issues can take out business ideas that would align perfect with another product when the time is right. The thing is,…
Merchandising and marketing is no longer a retail aspect that takes place only in brick and mortar. When a store begins to analyze the strengths and weaknesses of a product or a brand, traditionally they had the help of the brand through wall art or displays. Kid’s Footlocker is in the unique position of…
Source: https://superheroic.com/collections/footwear In the wake of Nike’s announcement of its subscription box service for kids, Super Heroic fires back with an event for the people, with the people and intrinsically by the people. The brand, dedicated to play and dedicated to giving parents a true sense of community, pulled out all of the stops…
Nike Adventure Club – The sneaker club for adventurous kids Source: Nike Adventure Club In typical fashion I allowed others to share the information about Nike’s first subscription service to make sure that any ideas other analysts and sites had were not similar to what I see happening. Also in typical fashion I’m going to…
“And, when you want something, all the universe conspires in helping you to achieve it.” — Paulo Coelho, The Alchemist Source: One Day It’ll All Make Sense – Super Heroic – Medium The quote above is from a book that was just as transformative for me as it was for anyone who took the time to read…
Nike movement specialists worked with kids to understand their unique biomechanics. Those insights led to the Nike Future Speed running shoe and Nike Future Flight basketball shoe, available July 1 on nike.com. Source: Nike’s Future Series Rethinks Sneaker Innovation for Young Athletes Nike has such an endless amount of capital they can attempt a number…
Super Heroic’s mission is to help every child unlock their superpowers through footwear and apparel designed especially for kids and made for all day play. Source: Best Sneakers for Kids – Active Play | Super Heroic Unlike most parents, I’m in the sneaker biz so I constantly have access to shoes for my kids. This…
