Sneaker Industry Predictions for 2024 | Number 5: Small Brands May Have a Secret Weapon in Shloop

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While I predicted that smaller brands would face headwinds, I also think the consumer will become a lot more knowledgeable and will begin to look for products that are made better and more sustainable. Reshoring will become just as important as hype collabs changing the direction of the sneaker industry. Brands in this video Sneaker…

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Brands Utilizing SAC/HIGG MSI as Evidence of Sustainability Will Have to Adjust Claims 

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Vegan Leathers, polyester and other plastic “bio” products have been able to hide behind the Higg MSI Index, but environmental claims will need to be adjusted by Sustainable Apparel Coalition affiliates. Source: Statement from the SAC Regarding the Norwegian Consumer Authority and Environmental Claims – Sustainable Apparel Coalition 10 Questions with Camper’s Product & Storytelling…

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The adidas and Allbirds Partnership Delivers 4 New Colors | Scaling Sustainability

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Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year. With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two…

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10 Questions with Camper’s Product & Storytelling Team on the Camper RunnerK21 Mirum®

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Visit Camper to discover how the brand has built a foundation on more thoughtful methods of make: https://www.camper.com/en_US With Natural Fiber Welding delivering news of their 85-million-dollar funding round today, I thought it would be the perfect time to learn about the first sneaker company to release a sneaker featuring Mirum, NFW’s 100% bio-based material….

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The Green Leaf Standard from New Balance Blooms this Spring, but You Probably Didn’t Know 

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Source: New Balance Debuts Footwear Collection that Meets the Brand’s Green Leaf Standard Environmentally responsible programs are in fashion, but what do they really mean? Nike’s Move to Zero, adidas’ Made to be Remade, are all well-meaning programs needed because every footwear company producing endless SKUs are contributing to increases in greenhouse gases. Each new…

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UNLESS Collective: If Streetwear Becomes More Sustainable Does the Audience Care?

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UNLESS Collective starts with the end in mind. Everything we make harmlessly decomposes when you are done with it. “Everything” means everything…. Source: Eric Liedtke on LinkedIn: #knowwhatyouwear #plantbased #zeroplastic | 22 comments Sneaker Media, the various websites who control the dialogue around sneaker culture care more about the product than what goes into the…

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Filling Pieces Continues Towards Sustainability | 683: The journey towards more responsible footwear

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The power of having a smaller brand is that responses are typically nimble and nuanced with adjustments reflecting the moment more accurately and honestly than corporations. Filling Pieces is making the critical adjustment in one of the most difficult aspects of sneakers and apparel. They are attempting to become a more sustainable company. This is…

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adidas’ Three Pronged Approach to Sustainability Includes a Revised “Infinite Play” Resale Strategy

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While adidas hasn’t been burning up the sneaker market with general release product, they have been placing considerable emphasis on sustainability. Their new three paths strategy (reads more like four paths), similar to Nike’s Move to Zero, is a commendable start, which features a resale strategy as well, but it has its problems. Source: THREE…

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Saucony Jazz Court RFG: Sustainable and Sold Out | Saucony Creates a Sneaker to Rival Allbirds

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Visit: https://www.saucony.com/en/jazz-court-rfg/ Sustainability has been a keyword in footwear, but the reality is for brands to really become sustainable, they would have to change their entire product line and then stop producing as many sneakers altogether. This doesn’t diminish the work taking place and the sneaker industry should celebrate the many small steps taking shape….

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ASICS is Upcycling Clothing Collected in Japan and Creating Trainers | ASICS Sunrise Reborn Pack

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Via Source: LIGHTER FOOTPRINT, BRIGHTER TOMORROW: ASICS UPCYCLES SECOND-HAND CLOTHES TO CREATE NEW RUNNING SHOES | ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Today, ASICS is giving a boost to runners and the planet with the launch of SUNRISE REBORN™ PACK of new running shoes made from recycled clothing collected…

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