.SWOOSH: Nike’s Attempt at Creating SNKRS Level Interest in Web3 as Traffic and Trades Slow for NFTs
WE KNOW. IT’S A LOT TO TAKE IN. Source: What Just Happened? The love/hate relationship with Nike’s SNKRS app generates the type of engagement brands dream about. Fans on SNKRS miss out on products and the engagement on Sneaker social media skyrockets. Fans win kicks on the SNKRS app, and the engagement propels to an…
