Adidas exec Mark King Looks Towards 20% | The Oregonian
Source: Adidas exec Mark King discusses major expansion, brand growth, scandal (photo Jeff Manning | The Oregonian/OregonLive) The Oregonian has an abbreviated transcript of their discussion with Mark King. At this moment adidas has 9% of the market. King states that the brand should have 15%. He makes the statement that BOOST has propelled…