Inside the Cult of Nike, the Reigning Champion of March Madness | W Magazine
Nike has always been at the forefront of athletic performance. Now, it’s also a leader in thoughtful design, and it’s become a fetishized pop culture fixation with everyone from sneakerheads to Rei Kawakubo of Comme des Garçons. Photographs by Jeremy Liebman; Sittings editor: Esmé René. Source: Inside the Cult of Nike, the Reigning Champion of March…
