image source: The Rock Project Delta Sneaker launches are complex. Often an analyst will say, “It’s all about the product.” I’ve often said “you can have the best product in the world and if no one knows about it, it doesn’t matter.” The line is blurred between dope product, availability and marketing. It takes […]
Shop Under Armour Baywatch FREE SHIPPING available in US Source: Baywatch A few weeks ago I stated that although The Rock Delta launch was successful that Under Armour missed a prime opportunity to further strengthen their branding and marketing. The Fate of the Furious dropped and UA had their superstar front and center. It was
Every week there is a new issue affecting the UA “House”. The interesting thing is the issues primarily stem from Kevin Plank being completely out of touch with the position of the endorsers of the brand and the stance that most people who wear or could potentially wear the clothing have about Trump’s political policies. A
Under Armour Needs Distance|Plank Has Two Options Read More »
