How the Vans AVE Represents a Business Filled with Overlooked Opportunities

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The AVE Skate shoe in Black/White is made with leather, suede, mesh textile, and synthetic uppers. No-sew construction creates durable uppers built to withstand the daily abuse of skateboarding. This combines with superior grip, built-in impact cushioning, uncompromising support and flex, and a locked-in fit that skaters demand. Source: Vans | AVE Black/White Skate Shoe…

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In the Field: Timberland x Nina Chanel Abney Collection Launches with a Small, Impactful Display

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Timberland stood out in their display of the Future 73 collaboration with artist Nina Chanel Abney. Their display, spotted In The Field at Timberland’s SoHo store, is the location they typically release collabs like this. For the Future 73 project, the heritage brand seeks to invigorate itself and reach new audiences by partnering with emerging…

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5 Songs Representing Rap Royalty | Timberland’s Royalty Boot Celebrates Hip-Hop’s 50th Anniversary

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Don’t feel like reading this post? Click and watch the video. Subscribe to arch on YouTube. Source: TIMBERLAND | Men’s Hip-Hop Royalty Timberland® Premium 6-Inch Waterproof Boots A few weeks ago when discussing the FUTURE73 50th anniversary of Timberland collection, I stated that Timberland had an opportunity to connect in a major way to Hip-Hop’s…

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Why I Love Sneakers: Timberland’s Diversity is Changing in Real Time

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With the upcoming Black Footwear Forum, I decided to check in on Timberland a VF Corp company, to see if the brand had remained true to their Announcement to Improve Racial Equity within the company: https://www.vfc.com/news/press-release/1750/vf-corporation-announces-new-programs-and-actions-to What I found is one of the best stories of the year in the sneaker industry. The company has…

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Timberland’s Black History Month Campaign and Sneakerheads Who Complain About BHM Collections

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Timberland launched a project called From The Root in honor of Black History Month.  Entirely envisioned and produced by Black creatives… led by Black owned/women-led advertising shop CHÉ Creative, and brought to life in collaboration with Director Dalia Dias, Executive Producer DAPS from CR8TIVE ROW, Author and Narrator Jahleel Coleman of 13th & Create, and Wardrobe Stylist AmiraaVee. Creatively,…

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Timberland®, Vans® & THE NORTH FACE® ‘Divercity x Design’ Masterclass with PENSOLE ACADEMY™

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Download the Submission Brief: https://pensole.com/wp-content/uploads/2021/03/EDITED-PENSOLE-SUBMISSION-BRIEF.pdf VF CORPORATION’S TIMBERLAND®, VANS® AND THE NORTH FACE® BRANDS ANNOUNCE ‘DIVERCITY X DESIGN’ IN PARTNERSHIP WITH PENSOLE ACADEMY™ Year-long design and education apprenticeship program aims to cultivate and advance BIPOC talent within the footwear industry; Open enrollment begins March 9 DENVER, CO – March 9, 2021 – VF Corporation (NYSE:…

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VF Corp & Timberland: One of the Few Companies Following Through on Inclusion & Diversity With Publicly Available Information

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Source: Inclusion & Diversity On July 8th, I wrote a harsh report on Timberland’s lack of diversity and what I thought was a continuation of brands benefiting from the Black and Brown dollar, while failing to work with and hire BIPOC into their workplace. That post allowed for a door to be opened into the…

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Timberland Give Back/Get Back Recycle Program | The Reuse Movement

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Amplify the Impact of Your Old Stuff with Community Recycling Source: Amplify the Impact of Your Old Stuff with Community Recycling https://timberland.communityrecycling.biz/?icid=homepage-r10-4-18-sec7https:__timberland_communityrecycling_biz_ Not only has Timberland updated the classic yellow boot, they are allowing you to return your older pairs, and actually any pairs of shoes so those shoes can find a second life. As…

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