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Athlos NYC 2024, Running Brands and the Growth Potential of Track & Field

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According to the Atlantic, “Reddit founder Alexis Ohanian’s women’s track event late last month drew some 3 million viewers across its non-exclusive platforms, the company said.” The livestream aired 3 weeks ago. The video is still piling up views on YouTube, 102,000 and growing: The biggest stars in women’s track are ShaCarri Richardson and Sydney…

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Can Smaller Brands ‘Authentic’ Their Way to a Bigger Market? Tracksmith’s Amazing NIL Project

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Check out Tracksmith’s NIL Video: https://www.youtube.com/watch?v=gEiTtRBiDS4 Tracksmith took their Varsity Club NIL collegiate athletes to the Paris Olympics and then gave them the chance to experience life as a professional athlete. It’s one of the best marketing strategies I’ve seen around NIL. The question is does this work or is it simply meant to keep…

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Under Armour’s Investment into Pro Track and Field Isn’t Trickling Down to Youth Track

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Under Armour’s most recent Fiscal report provided insight into another difficult moment for the brand. UA always feels to be in transition and with Plank back at the helm he acknowledged as much: TRANSCRIPT_ Under Armour, Inc.(UAA-US), Q4 2024 Earnings Call, 16-May-2024 8_30 AM ET.pdf (gcs-web.com) Plank also provided context around where UA needed to…

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776 Invitational and Grand Slam Track | Two Good Concepts but Not Enough

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Introducing the 776 Invitational. Coming September 2024. Source: 776 Invitational According to reports, Olympian Michael Johnson has raised over 20 million dollars for the Grand Slam Track League. I can’t find a website… He’s landed New Balance sponsored Sydney McLaughlin-Levrone as the first commitment, but outside of articles on websites and unlike another upcoming event…

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arch Academy Track and Field Event Schedule

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Membership ID:   9TB5B9N5 Christopher Darryl Burns Memphis TN, 38125AT – Track and Field   District: SE  Club Code: W3DB45 (arch Academy) Youth Non-Athlete   Application Date: 5/20/2024   Expiration Date: 8/31/2025   Go to www.AAUSPORTS.ORG to Reprint/Correct AAU members agree to be bound by the AAU Code, including National Policies and sport rules. For information check www.aausports.org.  7th Annual Eda…

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Dragon Invitational 2024 | Quanesha Burks & Omar Craddock in Attendance on a Chilly Weekend for High School Track

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The Dragon Invitational was hosted by the beautiful campus and super talented program of Collierville High School. The weekend was way too cold, but the athletes put on an amazing show. This highlight features Saturday’s finals of the invitational pitting the leaders from the previous day prelims. With a special appearance from track and field…

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