Source: THE 2024 NEW BALANCE NATIONALS INDOOR CHAMPIONSHIP WILL BE HELD AT THE TRACK AT NEW BALANCE AND REGGIE LEWIS TRACK AND ATHLETIC CENTER The growth of New Balance is a blend of fashion, but mostly performance and the grassroots programs surrounding running. While the latest release of an ALD, KITH or Joe Freshgoods…
I’ll ask this question now before moving too far ahead. What brand is Matthew Boling wearing at the start of this training session? Don’t peak and scroll down or it becomes apparent. At 14 seconds in you can see clearly, he’s wearing an interesting running shoe. I won’t write the brand yet because you need…
The World Championships were amazing this season as the USA dominated the medal count. Stories of redemption, heartbreak and amazing accomplishments pushed viewership on the NBC Sports YouTube digital platform to groundbreaking levels lending credence to recent comments by Noah Lyles about why Track and Field is truly representative of the world and the…
Erik Sowinski quickly moved out creating distance between the pack and himself. As a pacesetter, he won’t win the race. His job is creating the tempo. Watching him is like seeing a chef make the perfect plate. The chef creates the meal, lays it out to amplify the experience and then continues to create never…
Use this link to read the preview for the event which started yesterday. The USATF site delivered an informative list of “who to watch” for the events. Highlights are on YouTube, but full event is streaming on Peacock. Source: USA Track & Field | Who to Watch at the 2023 Toyota USATF Outdoor Championships: Event-By-Event…
Usain Bolt said he is desperate to play a role in reviving the sport that made him a global superstar but has experienced something of a decline since his retirement six years ago. Source: Usain Bolt desperate for impactful role in track and field | CNN According to CNN, Usain Bolt wants to make an…
Source: Humans of HOKA: Memphis Youth Athletics In a recent post I discussed how Under Armour and ASICS have both played a major part in helping arch to assist Memphis area athletes. I was able to deliver over 80 pairs of ASICS track spikes to various schools throughout the Memphis and Shelby Country area during…
No Time to Read? Watch the Video: Track and Field Could Be the Next Driver of Sportswear | Part 1 Professors have had to adjust how they instruct the next generation of leaders and thinkers due to Digital Chunks. Because of a constant connection to the phone and an array of media options, students are…
Track & Field – MHEA (mymhea.org) Coach Bill Duff is the coach of the Memphis-Area Home Education Association’s track and field team. The homeschool team doesn’t have the traditional infrastructure of other high school programs. Because MHEA is basically an organization supporting a broad spectrum of parents who have chosen an alternative form of…
Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…
Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…
2022 World Athletics Championships: A day-by-day guide to the biggest women’s events at Oregon22 and details on how to watch (TV and streaming). Runs July 15th to 24th. Source: Overall Event Schedule Source: 2022 World Track and Field Championships: Women’s Events Niche sports are no longer niche. As traditional television ratings slide, the idea that…
Six young athletes, one team that will redefine the next generation of running. Meet On Athletics Club Europe: Our brand-new track team for up-and-coming runners who dare to Dream On. Source: On Athletics Club Europe As On increased distribution the company is facing the reality of entering more mainstream sneaker marketplaces. The brand, no longer…
