Check out Tracksmith’s NIL Video: https://www.youtube.com/watch?v=gEiTtRBiDS4 Tracksmith took their Varsity Club NIL collegiate athletes to the Paris Olympics and then gave them the chance to experience life as a professional athlete. It’s one of the best marketing strategies I’ve seen around NIL. The question is does this work or is it simply meant to keep…
As buyers reduce purchasing and default to readily available products at specialty running and mainstream sneaker stores, distribution will rear its head as the de facto cause of collapse for brands without the brand recognition to move fans into the purchase funnel. In Olympic years advertising spend increases and as bigger brands vie to keep…
Sportswear is not an essential, but it is a necessity. I have a closet full of workout clothes and casual apparel. A lot of it is from Nike. I picked up Nike polo shirts because I operate an e-commerce site requiring me to pack and ship and carry huge boxes around in the Memphis heat….
I recently had a dialogue with the Wolverine Worldwide team on increasing their demographic and reach for Merrell and Saucony. In that discussion I talked about the lack of Saucony highlights in track and field and why this could potentially be a small and inexpensive method of garnering favor with a demographic the brand isn’t…
Rant: The USATF event was marred by possibly the worst viewing situation in all of sports. The livestream on Peacock was last minute and arrived at the conclusion of the afternoon. No thought was placed into how viewership of track and field has evolved and grown. YouTube remains the best opportunity to catch parts of…
The compressed timeline for track and field due to Covid pushing the Olympics back a year in 2020 has created an increase of attention to the sport. In the U.S., however, it seems the increased interest is overlooked. This is primarily because of the adjustment in how sports are viewed. As more people cut the…
