Under Armour’s CEO Transition | Thoughts on an Unexpected Shift
Patrik Frisk was placed into the worst situation of any leader in the sneaker industry. There isn’t another publicly traded sneaker company I can create a top 10 missteps list about covering a 5–7-year timeframe. In March 2020 Under Armour had to borrow 700,000,000 to offset Covid. This happened in Frisk’s tenure but was due…
