This post derived from the original discussion on new tech from adidas and Under Armour basketball divisions: I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Armour & adidas – ARCH-USA (arch-usa.com) Buy my books on the sneaker industry: https://amzn.to/3lD82gb There are a couple of statements in this video and…
Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…
Athletic apparel inspired by the Ball Brothers. We sell mens wear, womens wear, hats, sweatshirts, hoodies. Source: Big Baller Brand I attempt to keep this website above the fray. I don’t like to delve into clickbait topics and I try my best to discuss real business and marketing aspects. My business depends on this as…
When Under Armour signed UCLA to a 15-year, $280 million outfitting deal last year, the company’s thinking — like that of a prospective homebuyer — centered largely on location, location, location. Source: With university deals, Under Armour aims to fill in its U.S. map – Baltimore Sun This article from the Baltimore Sun discusses UA’s…
Source: UCLA’s Rise Is Coming At A Good Time For Under Armour (UAA) | Benzinga This article gives Under Armour credit for a couple of things written about on ARCH a while back: Insider Ties: Under Armour x UCLA? Business Talk: Mega Contracts With Colleges Start to Pinch Under Armour – WSJ In both of…
While I was asleep I guess Under Armour won again. In May UA signed a 10 year deal with UCLA. I’ve always known UCLA as an Adidas school so seeing the Bruins in the Royal and Gold that represents the UC system in Cali is a shocking development, but it is also very telling of the growth…
